Wasim Ullah

Envision a business landscape where data informs every decision, marketing is optimized, and customer interactions are personalized

Empower businesses to harness analytics and conversion optimization to achieve remarkable growth by combining advanced analytics with strategic insights

Lead a team in delivering comprehensive digital marketing and analytics services to enterprise clients

Develop data-driven marketing strategies and execute innovative digital campaigns across search, social, and programmatic channels

Leverage predictive analytics and conversion optimization techniques to drive measurable business impact

Work directly with Toptal's global client base to deeply understand their unique marketing goals, technical requirements, and team dynamics

Provide expert-level consulting and execution services to drive critical marketing initiatives for the clients

Demonstrate a proven track record of driving measurable growth and business impact for both global enterprises and high-growth startups

Leverage in-depth knowledge of the latest digital marketing strategies, tools, and best practices to develop and implement comprehensive solutions

Conduct thorough audits of clients' existing marketing infrastructure, capabilities, and performance to identify optimization opportunities

Design and execute innovative, data-driven marketing campaigns across channels such as search, social, programmatic, and email

Optimize marketing funnels and landing pages to improve conversion rates through rigorous A/B testing and conversion rate optimization (CRO)

Prepared quarterly forecasts for performance marketing across four markets to achieve the business goals set by the senior management.

Analyzed and presented marketing results in Q1 and Q2 to compare them with WoW, MOM, and YoY performance.

Helped the management to analyze the business efficiency across multiple digital marketing channels and make data-driven decisions.

Did the audits and identified technical shortcomings in the execution of paid advertising campaigns and marketing systems in use.

Set up dashboards to track ongoing results and train relevant stakeholders to make the most out of them.

Achieved a 2x return on investment with 1/3 of resources in a shorter period than the same previous period.

Reduced cost per acquisition by 60% while maintaining a conversion rate of 40% with optimized marketing funnels.

Ranked the website in the top 3 results in 8 months for its primary keywords and generated millions in traffic volume.

Trained resources with little or zero marketing background to write the best marketing copy and digital advertisement design that improved CTR from organic and paid platforms.

Created marketing systems and automation to reduce the human input for customer support with the help of chatbots and a knowledge base.

Built landing pages that generated 95% of the total business inquiries.

Ran hundreds of A/B testing experiments to make informed decisions that increased the performance of the campaigns by 10 times.

Recrafted the digital presence of eight multinational firms including Fujifilm, IFFCO, and Asia Prime in the Gulf region in six months.

Built marketing systems that served the business goals of clients and internal business efficiency.

Redesigned advertising campaigns for several national and multinational clients that used the Through The Line (TTL) marketing approach.

Trained and convinced B2B clients with the minimum understanding of new media marketing to integrate it into their marketing plans.

Worked on the brand lift campaigns using the line (TTL) marketing approach and successfully generated 4x higher engagement.

Curated the social media content that tripled the number of leads about upcoming enrollment sessions and courses.

Adopted MOOC technology for the first time into the institute and successfully reduced the resource expense by 2/3 to generate the same revenue.

Launched viral organic marketing campaigns for a subsidiary business owned by the institute that doubled the Facebook page followers in two weeks.

Worked on the brand lift campaigns using the line (TTL) marketing approach and successfully generated 4x higher engagement.

Curated the social media content that tripled the number of leads about upcoming enrollment sessions and courses.

Adopted MOOC technology for the first time into the institute and successfully reduced the resource expense by 2/3 to generate the same revenue.

Launched viral organic marketing campaigns for a subsidiary business owned by the institute that doubled the Facebook page followers in two weeks.

Transform the digital presence of the educational institute and its' subsidiary business in the context of traditional and new media marketing,

Plan and launch the website for subsidiary business,

Hire and train fresh graduates for various support roles,

Find new trends in the edtech ecosystem to apply in the organization.

Worked in the marketing planning for 20+ clients and launched their organic social media campaigns.

Created advertisement content that generated two times better online user engagement for the clients.

Did marketing research to find opportunities on digital channels catered to the client's needs generating millions in revenue.